Privacy Policy



Privacy / Disclaimer


This Privacy Policy (“Policy”) discloses the privacy practices we observe in the use of the Forth & Tay website (the “Website”) located at Forth & Tay Inc., the provider of the Website (hereinafter referred to as “us” or “we”), is committed to protecting your privacy online. Our principal office address is at Sunyu Compound, Veterans Industrial Complex, Taguig City, Metro Manila, Philippines.


In order to make the services of the Website available to you and process the transactions offered by the Website, we will have to collect information and/or personal data from you. By submitting your personal data, you agree to the use of your personal data in accordance with Forth and Tay’s Policy. ACCESSING OUR WEBSITE MEANS THAT YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD AND AGREED TO BE BOUND BY ALL THE TERMS OF THIS POLICY AND OUR WEBSITE TERMS OF USE.


If you have any questions about our Policy, please email us at


 1. Changes to Privacy Policy


We reserve the right, in our sole discretion, to modify this Policy at any time, so please review it frequently. If and when we make material changes to this Policy, we will notify you here, by email, or by means of notice on our home page. The most updated version of the Policy shall apply and supersede all previous versions of the Policy. 


2. Uses of Collected Information


When you engage in certain activities on the Website, such as creating an account, ordering a product or service from us or our partners, submitting content and/or posting content in discussion forums, entering a contest or sweepstakes sponsored by us or our partners, filling out a survey, posting a review, sending us or our partners feedback, requesting information about our services, submitting an affiliate agreement, applying for a job, posting a video or signing up for special offers from third parties through the Website and any other related activities (collectively, “Identification Activities”), we may ask you to provide certain information about yourself that may identify you (“Personal Information”) for purposes as provided below.


It is optional for you to engage in an Identification Activity. If you elect to engage in an Identification Activity, however, we may ask you to provide us with Personal Information, such as but not limited to, your first and last name, mailing address (including zip code), email address, telephone number and date of birth.


When you order products or services, we may also ask you to provide us with your credit card number, expiration date and authentication codes or related information. Depending on the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity.


 You or any person acting in your behalf, when properly authorized, may request that certain or all information be removed from our database by emailing us at


Purposes for the Personal Information Gathered


In order for us to deliver quality services to you, there are situations wherein Personal Information are both mandatorily and voluntarily provided by you. In general, we use this for the following purposes:

(1)     Provide products and services to you

(2)     Process orders by you

(3)     Carry out obligations in contracts/agreements entered with us

(4)     Enforce our agreements with you including our Website Terms of Use and this Privacy Policy

(5)     Record business transactions

(6)     Administer sweepstakes and contests

(7)     Enhance the operation of the Website

(8)     Improve our marketing and promotional efforts

(9)     Analyze Website use

(10) Improve our product and service offerings

(11) Respond to queries or comments submitted by you

(12) For customer care

(13) To troubleshoot and resolve problems

(14) Direct Marketing

(15) Accomplish administrative tasks

(16) Comply with applicable law and cooperate with law enforcement activities, and

(17) To tailor your experience with third parties as provided in Item 3 of this Privacy Policy.


For example:

(a)     If you send our customer service an email, we may use your comments and feedback to inform others about our services.

(b)     We may also post your comment in our marketing materials or on our Website. Your comments may contain personal information such as your name; however, we will obtain consent from you to post your name along with your comment prior to posting your comment for public view.

(c)     If you use our Website to send information or a product to another person, we may store your personal information.


We shall retain the Personal Information we gather only for as long as necessary for the fulfillment of any or all of the above purposes.


If you wish for us to stop using any information you have provided us for any or all of the above purposes, please contact us at to request that we remove this information from our database. As requested, we will stop the use of the information for such purposes as soon as it is reasonably possible to do so.


Non-Personally Identifiable Information (NPII) that does not identify a specific end user, such as the Uniform Resource Locator (“URL”) of the website you visited before coming to our Website, the URL of the website you visit after leaving our Website, the type of browser you are using and your Internet Protocol (“IP”) address, may automatically be collected when you visit our Website through the use of electronic tools like Cookies and Web beacons or Pixel tags, as described in Items 4 and 8 of this Privacy Policy. We use Non-Personally Identifiable Information to troubleshoot, administer the Website, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities. We may also share this information with our authorized Third Party Service Providers and Advertisers to measure the overall effectiveness of our online advertising, content, and programming.


3. Release of Personally Identifiable Information


As we respect your personal information, we will not share, sell, rent, or trade your Personal Information with other parties without your consent except as provided below:


(a)     Direct Marketing


From time to time, we provide offers from particular merchants who, as part of the offer, request information on Forth & Tay customers who purchased the offer in order to aid redemption. In those cases, we share some of your Personal Information with these merchants relevant to the offer and only up to the information necessary to the participation in and redemption of the offer. Sharing this Information may allow these merchants to market directly to you should they choose to do so. We will only share Personal Information with these third parties if you engage in an Identification Activity herein defined which constitutes your consent to disclose your Personal Information, and then only to the merchant involved in that Identification Activity. We specifically disclaim any responsibility or liability for the actions of such merchant. While we inform them that they are only permitted to communicate with you for the purposes of the specific promotion with Forth & Tay, we do not assume responsibility for their actions, which are not in our control.


(b)     Service Oriented


We may share your information with Authorized Third Party Service Providers. We provide services and products through third parties. These “Third Party Service Providers” perform functions on our behalf, like sending out and distributing our administrative and promotional emails. We may share your Personal Information with such Service Providers to fulfill orders, deliver packages, send postal or email, administer contests or sweepstakes, remove repetitive information on customer lists, analyze data, provide marketing assistance, provide search results and links, process credit card payments, operate the Website, troubleshoot, and provide customer service. We may also collect personal information from individuals and companies (“Affiliates”) with whom we have business relationships and may share your information with Service Providers to accomplish our administrative tasks. For example, when you order a service, we release your credit card information to the card-issuing bank to confirm payment for the service and, if applicable, release your address to the delivery service to deliver the service. Likewise, we may release an Affiliate’s information to our bank to send out a payment.


Please note that as much as we respect and protect your data privacy, we encourage Third Party Service Providers to adopt and post privacy policies. However, the use of your Personal Information by such parties is governed by the privacy policies of such parties and is not subject to our control.


(c)      Remarketing Purposes


We may remarket your non personally identifiable identification. Remarketing is a way for us to connect with users, based upon your past interactions with the Forth & Tay website. Third-party marketing vendors may be hired by Forth & Tay to perform remarketing services. As a result, third-party vendors, including Google, may show Forth & Tay ads on sites on the internet. Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to Forth & Tay website. Users may opt out of Google's use of cookies by visiting the Google advertising opt-out page at This information is used only for remarketing purposes and will not be used by them for any other purpose.


(d)     Business Transfers


We may share your information in a Business Transfer. As with any other business, we could merge with, or be acquired by another company and if this occurs, the successor company would acquire the information we maintain, including your Personal Information, subject to this Privacy Policy.


(e)     Legal Purposes


We may share your information for our protection and the protection of others. We reserve the right to disclose your Personal Information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Website; enforce or apply this Privacy Policy, our Website Terms of Use or other agreements; or protect the rights, property or safety of the Website, its Users or others.


4. Release of Non-Personally Identifiable Information


We may disclose or share non personally identifiable information with Partners, Affiliates and Advertisers. For example, we may share aggregated demographic information (which does not include any Personal Information) with “Third Party Advertisers” or “Third Party Advertising Companies” and other parties as provided below:


We use Third Party Advertising Companies to serve ads when you visit our Website. These companies may use non personally identifiable information about your visits to this and other websites in order to provide, through the use of network tags, advertisements about goods and services that may be of interest to you. Some of these Third Party Advertising Companies may be advertising networks that are members of the Network Advertising Initiative (“NAI”). If you would like more information about any NAI member company, or you would like to opt-out of targeted advertising from any NAI member company, click here:


We also use Third Party Service Providers to track and analyze non personally identifiable information usage and volume statistical information from our Users to administer our Website and constantly improve its quality. We may also publish this information for promotional purposes or as a representative audience for Advertisers. Please note that this is not Personal Information, only general summaries of the activities of our Users. Such data is collected on our behalf, and is owned and used by us.


5. Updating and Correcting Information


We intend to keep our information about you as updated and as correct as possible.


We believe that you have the ability to access and edit the Personal Information you provide us. You may change any of your Personal Information by logging into your account and accessing the "my account" section of the site, or by sending us an email at We encourage you to promptly update your Personal Information if it changes. You may ask to have the information on your account deleted or removed; however, because we keep track of past business transactions, you cannot delete information associated with past transactions on the Website. In addition, in may be impossible for us to completely delete all of your information because we periodically backup information.


6. User Choices on Collection and Use of Information


As discussed above, you can always choose not to provide information, although it may be required to engage in a certain activity on the Website.


As a condition of purchase of our products and services, we will send you Administrative and Promotional emails.


Through Administrative Emails, we will send you information regarding your account activity and purchases as well as updates about our products and promotional offers. You cannot opt-out of Administrative Emails. “Administrative Emails” relate to a User’s activity on the Website, and include emails regarding a particular User’s account, requests or inquiries, and purchases of products and services.


In contrast to Administrative Emails, however, you do have a choice with respect to Promotional Emails. Promotional Emails advertise our products and services, including exclusive sales and other offers, and/or the products and services of our Advertisers and Affiliates. If you do not want to receive Promotional Emails from us, you may elect to opt-out of receiving Promotional Emails at any time after registering by e-mailing us at or by hitting the “unsubscribe” button at the bottom of any of our e-mails. When contacting us, please indicate your name, address, email address, and what Promotional Emails you do not want to receive.


7. Security of Information


We take security seriously and take numerous precautions to protect the security of your Personal Information. You can access your Personal Informationon our Website through a password and your email address. This password is encrypted. We recommend that you do not share your password with anyone. In addition, your Personal Informationresides on a secure server that only selected personnel and contractors have access to. We encrypt certain sensitive information using Secure Socket Layer (SSL) technology to ensure that your Personal Information is safe as it is transmitted to us.


Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we employ commercially reasonable security measures to protect data and seek to partner with companies which do the same, we cannot guarantee the security of any information transmitted to or from the Website, and are not responsible for the actions of any third parties that may receive any such information.


8. Data Tracking


Cookies. To facilitate and customize your experience with the Website, we store cookies on your computer. A cookie is a small text file that is stored on a User’s computer for record-keeping purposes which contains information about that User. We use cookies to save you time while using the Website, remind us who you are, and track and target User interests in order to provide a customized experience. Cookies also allow us to collect only Non Personally Identifiable Information from you, like which pages you visited and what links you clicked on. Use of this information helps us to create a more user-friendly experience for all visitors. In addition, we may use Third Party Advertising Companies to display advertisements on our Website. As part of their service, they may place separate cookies on your computer. We have no access to or control over these cookies. This Privacy Policy covers the use of cookies by our Website only and does not cover the use of cookies by any Advertiser. Most browsers automatically accept cookies, but you may be able to modify your browser settings to decline cookies. Please note that if you decline or delete these cookies, some parts of the Website may not work properly.


Please note that Forth & Tay will not use cookies to collect Personal Information.



Other Tracking Devices. We may use other industry standard technologies like pixel tags and web beacons to track your use of our Website pages and promotions, or we may allow our Third Party Service Providers to use these devices on our behalf. Pixel tags and web beacons are tiny graphic images placed on certain pages on our Website, or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, pixel tags and web beacons generate a Non-Personally Identifiable notice of that action. Pixel tags allow us to measure and improve our understanding of visitor traffic and behavior on our Website, as well as give us a way to measure our promotions and performance. We may also utilize pixel tags and web beacons provided by our Affiliates and/or Marketing Partners for the same purposes.


9. Privacy Policies of Third Party Websites


This Privacy Policy only addresses the use and disclosure of information we collect from you solely on the website located at Other websites that may be accessible through this Website have their own privacy policies and data collection, use and disclosure practices. If you link to any such website, we urge you review the website’s privacy policy as theirs may be different from this Policy. Our responsibility is limited only to the use of this Website and we are consequently not responsible for the policies or practices of third parties.


11. Miscellaneous Privacy Issues


Public Areas. We may provide areas on our Website where you can publicly post information about yourself, can communicate with others such as discussion boards or blogs, or can review products, restaurants, and submit media content. This information may be accessible by other consumers and companies and may appear on other websites or web searches, and therefore this information could be read, collected, and used by others. For example, if you post your email address along with a public restaurant review, you may receive unsolicited messages. We have no control over who reads your postings or what other users may do with the information you voluntarily post, so please use caution when posting any personal information. We do obtain consent from our users to post their name along with their reviews.